Brief: Enhance the Spotify experience by adding a new feature / service.
Solution: Remember the days of the mix-tape? Dancing all night long to the same songs. Getting to know your friends, letting your lovers know who you are. Hours spent perfecting the mix that would stand all time. Now they are forgotten before they are even finished. We want to re-introduce the mix tape for a digital generation.
The Spotify mixtape brings back personality to digital sharing.
Own initiative, pitched directly to Spotify. A project made with two great motion graphic designers.